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Ivory Park · Est. 1685 · Johannesburg

Lord Bless My Hustle

“Commit your work to the Lord, and your plans will succeed.”
— Proverbs 16:3
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LORD BLESS MY HUSTLE✦ FAITH · HUSTLE · PURPOSE✦ SINCE 1685 · IVORY PARK✦ MTHANDAZO KA LOVA✦ DIRECTED BY JESUS✦ FROM THE SUBURB TO THE HOOD✦ LORD BLESS MY HUSTLE✦ HUSTLERS PRAYER✦ FAITH · HUSTLE · PURPOSE✦ SINCE 1685 · IVORY PARK✦ DIRECTED BY JESUS✦ FROM THE SUBURB TO THE HOOD✦
1685 ✦ NO MAN CAN RUN FROM HIS OWN STORY
Hustlers Prayer
✦ Our Origin

THE
STORY

Hustlers Prayer was born in Ivory Park, 1685. A young Black man with nothing but faith, hope, and a deep desire to change the township narrative.

Hustlers Prayer is about changing the narrative, — we believe that real hustlers aren’t thugs, but those who wake up every day to put food on the table, take care of their own, and keep going even when life is difficult.

It is for the builders, the dreamers, and the believers. Who pray and hope for a reason to wake up. Faith to keep going, and grace for another chance. All this with one prayer: “Lord bless my hustle.”

H U S T L E R S
LORD BLESS MY HUSTLE
✦ The Culture

LIVE THE
PRAYER

@hustlersprayer_sa
VIDEO — LARGE
HUSTLERS PRAYER
PHOTO Hustlers Prayer
THE DRIP
VIDEO
IVORY PARK
PHOTO — WIDE Hustlers Prayer
LORD BLESS MY HUSTLE
VIDEO
THE CULTURE
✦ The Collection

WEAR THE
PRAYER

Purpose-driven streetwear. Each piece tells a story. Click any product to see front & back.

HUSTLERS PRAYER HOODIE
✦ Original Edition
R350
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HUSTLERS PRAYER HOODIE
✦ Soweto Edition
R350
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HUSTLERS PRAYER HOODIE
✦ Plain Back Edition
R350
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HUSTLERS PRAYER TEE
✦ Plain back Edition
R280
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HUSTLERS PRAYER TEE
✦ Ivory Park Edition
R280
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HUSTLERS PRAYER TEE
✦ Original Edition
R280
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✦ What We Stand On

3 PILLARS FOR
HUSTLERS PRAYER

01

HOPE

Hope that the business will work. That the idea will land. That the sacrifice will mean something. Hope is why We wake up every morning, even when the world says stay down.

02

FAITH

Faith that even if today didn’t work, tomorrow might. That God sees the effort. That the prayer hasn’t been ignored — just delayed. Faith moves when there’s no proof yet.

03

GRACE

Grace that we are still alive. That we still have another chance. That failure didn’t finish Us. What doesn’t kill you makes you strong. Survival itself is a blessing.

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
— Colossians 3:23